If you have the number of websites or sub domains and want track the analytic data in single Google analytic account to calculate the ROI and total traffic from all website then how to merge all account in single analytic account. This is quite interesting.
To solve this kind of problem Google provides to create rollup account, through the Google analytic rollup account you can track the all traffic comes from the different websites in a single rollup account.
The Strategy
• A business with 3 domains (www.a.com, www.b.com, and www.c.com)
• 1 domain (a.com) links to a 3rd party shopping cart (www.mystore.com)
• 2 domains (a.com and b.com) have multiple sub-domains
Here is a graphical representation of the structure:
Measurement Requirements
- Track each domain and sub-domain separately (e.g. www.a.com, news.a.com, and blog.b.com)
- Track the rollup/overall traffic for all domains and sub-domains
- Track full e-commerce transactions
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