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Monday, July 29, 2013

Google Analytics Certification Sample Questions Answers

1.Which of the following could be measured by defining a goal in Google Analytics? (Select all that apply)
A) the percentage of visits that result in a site registration
B) the percentage of visits that are unique
C) the percentage of visits which contain only one page view
D) the percentage of visits during which visitors spent at least 2 minutes on the site analytics- in- depth- goals- and- funnels/'

2.What is the purpose of the multi- line graph?
A) For comparing a single metric over a period of time
B) For comparing two metrics on the same graph to see how they are correlated
C) For comparing any number of metrics on the same graph to see how they are correlated
D) For comparing two metrics on separate graphs to see how they are correlated e/en/interface_navigation/index.html
slide 10

3.You apply the following two include filters to a single profile:
Filter 1- Field: Campaign Medium; Pattern: cpc
Filter 2- Field: Campaign Medium; Pattern: organic
Which behavior will result?
A) The profile will contain data related to either of the two specified values
B) The filters cancel each other so no data appears in the profile
C) The filters cancel each other so the complete unfiltered data appears in the profile
D) The results will differ depending on the order in which these two filters are applied

4.You have had your Google Analytics account for months, and have been successfully tracking data in Profile 1.
You created a duplicate profile - Profile 2- but the profile's reports are not showing any data. Which of the following would help explain the situation? (Select two)
A) You created Profile 2 less than 24 hours ago
B) There are conflicting filters applied to Profile 2 which are preventing data from coming through
C) You do not have access to the data
D) You applied a custom lowercase filter

5.Someone visits your website and subscribes to your newsletter which you are tracking as a goal. A colleague then immediately also subscribes using the same computer (without closing the browser). How many conversions will be recorded?

6.How would you set up Google Analytics to attribute conversions to the original referring campaign?
A) Conversions are attributed to the original referring campaign by default
B) Add "utm_nooverride=1" to the end of your campaign URLs
C) Add "utm_nooverride=off" to the end of your campaign URLs
D) Conversions are attributed to the most recent campaign and there is no way to modify this behavior e/en/additional_customiz ations/index.html
slide 4

7.If you manually tag your AdWords campaigns, which one of the following AdWords attributes would you be able to view in your Analytics reports?
A) Match Type
B) Ad Group
C) Campaign
D) Placement URL e/en/campaigntracking_adwordsintegration/index.html
slide 24

8.Which of the following visitors would be reported as coming from "direct / (none)"? (Select two)
A) visitors who came to your site via an AdWords campaign
B) visitors who came to your site via a banner ad
C) visitors who came to your site via a bookmark
D) visitors who typed your site's URL directly into their browser

9.Which of these definitions best describes what a referrer is?
A) the process of converting a numeric IP address into a text name
B) a virtual container for holding computer files
C) the web page to which your server defaults when no page on the domain is specified
D) the URL of the website from which a visitor came

10.You want a second view of your data where you only see traffic to a specific subdirectory. How might you set this up?
A) Create a second Google Analytics account, and apply the unique tracking code to the pages in the subdirectory
B) Create a new profile and apply an advanced filter that deletes page data outside the subdirectory
C) Add a filter to the profile and remove the tracking code from the other pages of your site
D) Create a duplicate profile and add a filter: select "Include only traffic to a subdirectory" from the Filter Type dropdown, and specify the subdirectory e/en/filters/index.html
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11.Which campaign tracking variables should you always use when manually tagging a URL?
A) utm_source, utm_content
B) utm_source, utm_medium, utm_campaign
C) utm_content, utm_campaign
D) utm_campaign, utm_adgroup, utm_term e/en/campaigntracking_adwordsintegration/index.html
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12.True or False: If you manage the analytics services for multiple websites which belong to different organiz ations, it is strongly recommended that you open a new Google Analytics account for each organiz ation.

A) True. Otherwise, you would not be able to give an organiz ation administrator access without also giving them
access to data from other organiz ations which you are tracking in the same account.
B) False. You should track multiple sites for different organiz ations under one Google Analytics account. Simply
track the different sites under different profiles, and grant administrator access at the profile level. e/en/accounts_profiles/index.html
slide 17

13.Does Google Analytics track visits to cached pages?
A) Yes, the JavaScript is executed even from a cached page
B) No, the JavaScript is not executed from cached pages e/en/ga_intro/index.html
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14.Can Google Analytics import cost data from other ad networks?
A) Google Analytics can import cost data only from Google AdWords and Microsoft adCenter
B) Yes, Google Analytics imports cost data from any CPC campaign provided that the CPC accounts are linked to Analytics
C) Google Analytics is only able to import cost data from AdWords
D) Yes, Google Analytics imports cost data automatically from any CPC campaign e/en/campaigntracking_adwordsintegration/index.html
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15.Your website uses a shopping cart on a different domain. To ensure that visitor session data is retained when switching domains, which of the following do you need to implement?
A) the _link() or JinkByPost() method
B) the _trackTrans() method
C) the _setLocalRemoteServer() method
D) This is tracked automatically; no additional configuration is required e/en/domains_subdomains/index.html
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16.How would you find out which keywords visitors from Tokyo used to find your site?
A) Search for "Tokyo" in the All Traffic Sources report
B) Select the "Keyword" dimension in the Map Overlay report
C) Select the "City" dimension in the Keywords report
D) This information is not available in Google Analytics

17.Is it possible to make the Top Content report display different names than the actual page pathnames?
A) Yes, you can rename the pages by entering the desired URI in the call to _link();
B) Yes, you can rename the pages by entering the desired request URI in the call to _trackPageview();
C) You need to talk to your webmaster to change the settings of the server to allow arbitrary parameters
D) No, it is not possible

18.Which is NOT a standard Google Analytics campaign variable?
A) utm_content
B) utm_source
C) utm_adgroup
D) utm_term e/en/campaigntracking_adwordsintegration/index.html
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19.Given that web analytics data is never 100% accurate, which of the following is the best use of web analytics?
A) analyz ing trends
B) auditing your traffic
C) auditing your e- commerce transactions
D) comparing the pageviews from one web analytics product to another one e/en/ga_intro/index.html
slide 6

20.Which of the following formats does Google Analytics export into? (Select all that apply)
D) CSV e/en/interface_navigation/index.html
slide 12

21.What is the "$ Index"?
A) a page that is specified in the Goal Settings section of each profile
B) a way of determining which pages on your site are most valuable
C) The conversion rate in US dollars
D) (Revenue - Cost) / Cost, expressed as a percentaae e/en/interpreting_reports_revenue/index.html
slide 7

22.What type of information can the Funnel Visualiz ation report provide?
A) where visitors drop out of the conversion process
B) individual visitors' conversion paths
C) where visitors go to after abandoning the site
D) URLs for all the site exit pages e/en/interpreting_reports_funnel/index.html

23.How can an administrator limit a user's access to view reports that only contain Google CPC data?
A) Create a second Analytics account that only tracks CPC data
B) Use Access Manager to give the user access to only part of the profile
C) Grant them access to a new profile that only tracks AdWords data
D)This is not possible

24.Google Analytics uses the following types of cookies:
A) third- party only
B) first- party only
C) first- party and third- party
D) persistent cookies only e/en/ga_cookies/index.html
slides 4 & 5

25.How is click- through- rate calculated?
A) clicks / impressions
B) visits/impressions
C) clicks/visits
D) absolute unique visitors / impressions adsense- ctr- explained/

26.Why might a website have traffic appearing as coming from " / referral"?
A) Autotagging has not been enabled
B) has several subdomains and the Google Analytics Tracking Code has not been customiz ed
C) These are returning visitors to
D) On some pages of, the Google Analytics Tracking Code is called more than once from- own- site

27.How would you configure a profile to include only Google CPC data?
A) Add an include filter requiring Campaign Source to be "google/cpc"
B) Add two include filters to the profile: one requiring Campaign Source to be "google", and the other requiring
Campaign Medium to be "cpc"
C) Link the profile to your AdWords account
D)This is not possible e/en/filters/index.html
slide 16

28.Which of the following could explain why Google CPC visits are not showing up in Google Analytics? (Select all that apply)
A) Autotagging has not been enabled
B) A redirect on the landing page stripped out the gclid
C) The wrong match type has been selected in the profile settings
D) Ecommerce has not been enabled and no goals have values e/en/campaigntracking_adwordsintegration/index.html
slide 18 post- adwords- auto- tagging.html

29.What kind of cookies does Google Analytics use?
A) first- party; utma, utmb, utmc, utmz
B) first- party; utma, utmb, utmc, utmd
C) third- party; utma, utmc, utmz , utmv
D) third- party; utma, utmb, utmc, utmz e/en/ga_cookies/index.html
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30.Temporary cookies differ from persistent cookies because:
A) temporary cookies are set by a third party
B) temporary cookies cannot last for more than 30 minutes
C) temporary cookies can be deleted while persistent cookies cannot
D) temporary cookies are removed when you close your browser e/en/ga_cookies/index.html
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31.What is Bounce Rate?
A) the percentage of sessions for which the visitor can be tracked as unique
B) the percentage of visits to your site where the visitor viewed only one page and then exited without any interaction on your site
C) the number of times unique visitors returned to your website
D) the percentage of site exits

32.Where do you ensure that autotagging is enabled?
A) in AdWords, under Campaign settings
B) in Analytics, under Account Settings
C) in Analytics, under Profile Settings
D) in AdWords, under My Account > Account Preferences e/en/campaigntracking_adwordsintegration/index.html
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33.Which of the following are elements of the Event Tracking data model?
A) categories, labels, formats
B) actions, labels, methods
C) actions, titles, values
D) categories, actions, labels e/en/et_vps/index.html
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34.What would prevent URL Destination goal conversions from being recorded? (Select all that apply)
A) There was a misspelling in the URL of the goal definition
B) The Google Analytics Tracking Code is missing from the conversion page
C) The match type in the goal definition is incorrect
D) The conversion page has the incorrect tracking code

35.Where on the appropriate page(s) should e- commerce tracking code be placed?
A) The e- commerce tracking code should replace the standard Google Analytics Tracking Code
B) The e- commerce tracking code should be placed before the standard Google Analytics Tracking Code
C) The e- commerce tracking code should be placed after the standard Google Analytics Tracking Code e/en/ecommerce/index.html
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36.Is it possible to use Google Analytics and Urchin software concurrently?
A) no, you should use the product that best suits your needs
B) yes, by making a small change to your Google Analytics Tracking Code e/en/installing_ga_code/index.html
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37.Why might your reports show visits coming from a paused or discontinued campaign?
A) because visitors originally referred by that campaign are now returning via another AdWords campaign
B) because visitors originally referred by that campaign are now returning via organic search
C) because visitors originally referred by that campaign are now returning as Direct visitors
D) because visitors originally referred by that campaign will always be reported as coming from that campaign

38.How would you track visitors coming from an email, banner, or newsletter campaign?
A) by manually tagging the destination URLs of the campaign
B) Google Analytics will track visits coming from any campaign automatically
C) by turning autotagging on
D) It is not possible to track visitors coming from non- AdWords campaigns e/en/campaigntracking_adwordsintegration/index.html
slide 19 /blog/2009/12/track- campaigns- better- google- analytics- url- tagging.html

39.You are running a correctly tagged email campaign that refers visitors to your website. How would you track conversions associated with the campaign in cases where visitors did not convert in the first instance, but instead returned at a later time by typing the URL of your site directly into their browser?
A) Tag the URL in the email with a campaign of "nooverride"
B) Google Analytics does this by default (within 6 months)
C) Google Analytics does this by default (within 18 months)
D) You cannot track conversions when a visitor returns as "direct" (i.e. by typing the URL of your site directly into their browser) does- google- analytics- track- conversion- referals/ e/en/ga_cookies/index.html
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40.Why is it important that you maintain one unfiltered profile when using filters with your analytics account?
A) Without one unfiltered profile, you will not be able to use a filter for multiple profiles
B) Since raw data cannot be reprocessed, maintaining an unfiltered profile ensures that the original data can always be accessed
C) You will need to configure your goals in the unfiltered profile
D) You can only use predefined filters with unfiltered profiles
E) There is no reason to maintain an unfiltered profile e/en/filters/index.html
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41.Which of the following reports display e- commerce revenue data?
(I)the AdWords Campaigns report
(II)the All Traffic Sources report
(III)the e- commerce section reports
A) I only
B) I and II only
C) I, II, and III
D) none of the above

42.Can Google Analytics track search engines other than those that it tracks by default?
A) No, Google Analytics only tracks visitors coming from the Google search engine
B)Yes, by adding the search engines to the Analytics Settings page
C) Yes, by modifying your Google Analytics Tracking Code
D) No, the list of recogniz ed search engines is maintained by Google e/en/additional_customiz ations/index.html
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43.Which of these reporting intervals are available in Google Analytics? (Select all that apply)
A) seconds
B) minutes
C) hours
D) days

44.The Site Search reports show.
A) traffic coming from non- Google organic search
B) traffic coming from Google organic search
C) traffic coming from search engines
D) how visitors search your site e/en/internal_site_search/index.html

45.What is one way of determining whether an increase in Average Time on Site actually reflects an increase in site interaction?
A) look for a corresponding increase in Bounce Rate
B) look for a corresponding decrease in Direct visits
C) look for a corresponding increase in Direct visits
D) look for a corresponding increase in Pages/Visit

46.You have two websites with different domains (e.g. and which you want to track under a single Google Analytics account. Why would you link the sites using the _link() method?
A) to preserve visitor and session information across the two domains
B) to add to the list of referrals
C) to allow Flash content from to display on
D) to clear all the cookie information e/en/domains_subdomains/index.html
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47.What technologies does Google Analytics use to track visitors?
A) Java and four temporary cookies
B) JavaScript and third- party cookies
C) JavaScript and first- party cookies
D) HTML only e/en/ga_intro/index.html

48.You define a URL Destination goal by.
A) dragging the goal page onto the Dashboard
B) adding the conversion ID to the tracking code on the goal page
C) editing the profile and specifying the request URI of the conversion page
D) adding the e- commerce code to the goal page e/en/goals/index.html
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49.Why might you see a search engine name appear in the results for your Referring Sites report (e.g."")?
A) Someone was referred to your site via a search result page, but the keyword was not captured
B) Someone was referred to your site via a link on a personaliz ed search engine page such as iGoogle e/en/interpreting_reports_trafficsources/index.html
slide 5

50.What is the purpose of the URL builder?
A) using the URL Builder is required to track AdWords visits
B) to optimiz e landing pages
C) to generate a URL with tracking parameters
D) to generate the URL tracking parameters that need to be appended to an organic search result e/en/campaigntracking_adwordsintegration/index.html
slide 27

51.Which of the following are possible uses of filters? (Select all that apply)
A) Replace complicated page URLs with readable text strings
B) Exclude visits from a particular IP address
C) Report on only a subdomain or directory
D) Include only traffic coming from a particular campaign
E) Limit administrative capabilities for selected user(s) e/en/filters/index.html
slide 6- 10

52.Which of the following would prevent you from creating a new profile in Google Analytics? (Select two)
A) You have not opted in to Benchmarking
B) You have already reached the maximum number of permitted profiles for your account
C) You do not have admin rights to the Analytics account
D) You do not have access to the code of the website e/en/accounts_profiles/index.html
slide 23

53.Why would anyone want to create virtual pageviews?
A) To track session ids
B) To track a website that uses frames
C) To track a website that uses style sheets
D) To track visitor activity that does not generate a pageview e/en/et_vps/index.html
slide 2

54.The URL for the homepage of your website is
You would like this to appear as "home" in the Top Content report. How can this be achieved?
A) Use a Search and Replace custom filter on the Request URI field where Search String is "/index" and Replace
String is "/home"
B) Use a Search and Replace custom filter on the Request URI field where Search String is ""
and Replace String is "" e/en/filters/index.html
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55.Which of the following should you manually tag with campaign tracking variables?
A) banner ads, email campaigns, and non- AdWords CPC campaigns
B) AdWords campaigns only
C) banner ads, referrals, and all CPC campaigns
D) organic search results, referrals and bookmarks e/en/campaigntracking_adwordsintegration/index.html
slide 3

56.Which of these best describes the differences between a first- and a third- party cookie?
A) A first- party cookie is set by a different web site than the one you are visiting, a third- party cookie is set by the
same web site as the one you are visiting
B) A first- party cookie is set by the same web site you are visiting, a third- party cookie is set by a different web site
than the one you are visiting
C) A first- party cookie is a temporary cookie and a third- party cookie is a persistent one
D) A first- party cookie may only contain one attribute, a third- party cookie may contain several attributes e/en/ga_cookies/index.html
slide 2

57.Which of the following are possible uses of profiles within a single Google Analytics account? (Select all that apply)
A) to limit a user's access to a segment of data
B) to look more closely at traffic to a specific part of the site (a page or selection of pages)
C) to track several webdomains that you have permission to track (e.g. and
D) to look more closely at traffic to a specific subdomain e/en/accounts_profiles/index.html
slide 21- 22

58.When configuring a goal, why is it useful to assign a goal value?
A) to calculate e- commerce metrics
B) to attribute monetary value to a non e- commerce site
C) to determine the popularity of webpages
D) You must assign a goal value in order to track conversions e/en/goals/index.html
slide 13

59.Select the Goal URL pattern and match type that will count all of the following pages as conversions:
A) pattern is "/shoes/buy.asp" and match type is "Head Match"
B) pattern is "/shoes/buy.asp" and match type is "Exact Match"
C) pattern is 7shoes/buy.asp?prodid=.*" and match type is "Exact Match"
D) pattern is "/shoes/buylasp?" and match type is "Head Match" e/en/goals/index.html
slide 10

60.You notice that the goal conversion rate in your Site Search Terms report is different from the Goals menu report, what is the likely reason for this discrepancy?
A) The Site Search Terms report is only able to show goal conversion rates for one of your goals
B) Not all visits include a site search; only those which did are included in the conversion rate calculation in the Site Search Terms report
C) Of those who perform a search during their visit, fewer are likely to convert
D) This is a bug; the figures should match e/en/internal_site_search/index.html
slide 20

61.What are the benefits of linking your AdWords account with your Google Analytics account? (Select all that apply)
A) this will allow Analytics to calculate ROI of your AdWords spend
B) this will allow you to have AdWords cost data imported into your Analytics account
C) this will allow you to access your Analytics data from within the AdWords interface
D) this will allow Google Analytics to differentiate between Google CPC and non- Google CPC visits e/en/campaigntracking_adwordsintegration/index.html
slide 5

62.What does _trackPageview() do?
A) expedites page load time
B) registers an internal site search
C) registers a pageview
D) enables e- commerce tracking e/en/et_vps/index.html
slide 4

63.Which of the following would cause Google Analytics to track a visitor as new even if they had been tracked during their previous visit to the site? (Select all that apply)
A) if the visitor has JavaScript disabled
B) if the visitor deleted cookies after the first visit
C) if the visitor used a different browser for the return visit
D) if the previous visit occurred 6 months ago
E) if the visitor is blocking cookies e/en/ga_cookies/index.html
slide 5

64.You are implementing e- commerce tracking on your client's site. Their site does not use an "affiliation" field. Which of the following is an example of a correct implementation?
'San Jose',
'T- Shirt'
'Green Medium',
//affiliation or store name
'San Jose',
'T- Shirt'
'Green Medium',
'San Jose',
'T- Shirt'
'Green Medium',
_gaq.push(['_trackTrans']); e/en/ecommerce/index.html
slide 11
65.Which of the following Google Analytics methods can be used to create virtual pageviews?
A) _link()
B) _setAccount()
D) _setAllowLinker() e/en/et_vps/index.html
slide 4

66.Which is the recommended parameter for identifying different versions of an ad?
A) utm_creative
B) utm_medium
C) utm_ad
D) utm_content e/en/campaigntracking_adwordsintegration/index.html
slide 21

67.Why should you only assign values to non e- commerce goals?
A) to avoid inflating your revenue results
B) to avoid overwriting your transaction revenue
C) to include non e- commerce goals in the Product Performance reports
D) all of the above e/en/goals/index.html
slide 13

68.What is the default amount of time a user needs to be inactive in order for their next action to be counted as a new session?
A) 30 minutes
B) 45 minutes
C) 60 minutes
D) one day e/en/interpreting_reports_visits/index.html
slide 3

69.How can you ensure that clicks and visits match in your AdWords Campaigns report?
A) Make sure your browser allows cookies
B) Place the Google Analytics Tracking Code before the </body> tag
C) Enable autotagging in AdWords
D) You can't because Google Analytics tracks visits and imports click data from AdWords e/en/campaigntracking_adwordsintegration/index.html
slide 16

70.Which of these best describes what a cookie is?
A) a tiny blank image stored on a web analytics server
B) a temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened
C) the amount of data that can be transmitted along a communications channel in a fixed amount of time
D) a small text/data file written to a visitor's machine by a web server e/en/ga_cookies/index.html
slide 2

Monday, July 15, 2013

Why you Need Google Analytics Rollup Account

If you have the number of websites or sub domains and want track the analytic data in single Google analytic account to calculate the ROI and total traffic from all website then how to merge all account in single analytic account. This is quite interesting.

To solve this kind of problem Google provides to create rollup account, through the Google analytic rollup account you can track the all traffic comes from the different websites in a single rollup account.

The Strategy

A business with 3 domains (,, and
1 domain ( links to a 3rd party shopping cart (
2 domains ( and have multiple sub-domains

Here is a graphical representation of the structure:    

Measurement Requirements

  • Track each domain and sub-domain separately (e.g.,, and
  • Track the rollup/overall traffic for all domains and sub-domains
  • Track full e-commerce transactions

Real Time Web Analytics